Is your business a good candidate for viral marketing? It sure is! Word of mouth client acquisition is a viral means and if you already are in business, you are benefiting from it.

It is claimed that a satisfied customer tells an average of three people about a product or service he/she likes, and eleven people about a product or service which he/she did not like.¹

How can this principle apply to your web business? The most common approaches such as funny videos, extraordinary images or interactive flash games may not work for you. There are other approaches and that can meet your business requirements.

Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

1) Bizsum Book Summary: Secrets of Word Of Mouth Marketing by George Silverman